He also emphasizes fundamental techniques for handling people without making them feel manipulated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. It was an overnight hit, eventually selling 15 million copies. This grandfather of all people-skills books was first published in 1937. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. Help you to arouse enthusiasm among your associates.ĭale Carnegie (1888-1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Make the principles of psychology easy for you to apply in your daily contacts. Make you a better speaker, a more entertaining conversationalist. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant. Make you a better salesman, a better executive. Increase your influence, your prestige, your ability to get things done.Įnable you to win new clients, new customers. Help you to win people to your way of thinking.
Get you out of a mental rut, give you new thoughts, new visions, new ambitions.Įnable you to make friends quickly and easily.
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